We are living in a digital era… a digital device-oriented landscape. Digital Landscape is a collective name for Websites, Email, Mobile Devices, Video, and Social Networks. These are the digital tools that can help small businesses expose and sell their products or services. In the world of eCommerce there is a smarter and nimbler competitor just around the corner with a better use and understanding of technology about to steal your market. Possessing knowledge of the Digital Marketing Landscape can ensure you are not only keeping an eye on the competition, but that you are also keeping your Digital Assets up to date. One major way of securing your business’s place at the top is to link your Business Strategy to your IT strategy. A Business Strategy is the Vision for your company, the IT Strategy is anything relating to Technologies and how you plan to use them within your organization.
It is essential for any business to make certain its strategies work in unison and harmony. There are Five Key Areas to follow when aligning Business Strategies and IT Strategies. We know exactly what they are and want to teach them to you. Within the technology world there is cause for concern that there will soon be a shortage of experienced and qualified specialists in every aspect of the IT field. Digital leadership within business structures is an area showing a significant shortage. This weakness is primarily due to the in-house Manager Directors taking on the role of IT Manager without having the knowledge, or time available to review modern technologies, strategies, or analysis results. At the same time, digital marketing activities have been increasing at a phenomenal rate over the last fifteen years. Only those with knowledge, experience, or training will be able to analyze data generated by digital marketing activities and translate it into tactics and strategies in layman’s term.
The Internet is the world’s digital methodology of doing business, marketing, shopping, and communicating. Digital Advertising on the Internet is the new way of exposing brands, services, and products. It has transformed the value chain of industry at a global level that has caused small businesses to enlist or perish. The Internet is time-sensitive because it follows current technology. The techniques, strategies, methods, and formulas it uses are based upon what is working for today. Without successful digital marketing knowledge and online essentials, a business will struggle in meeting its profit margins or go out of business. We exist to help Small Businesses keep from losing their shirts or going completely bankrupt!