Content Optimization is the process of writing key words and relational content that targets a specific audience. GOOGLE is the largest Search Engine Optimization (SEO) in the world. SEO is a process used to optimize websites or video’s technical configuration and content relevance so its pages can be easily found. SEO is the process of making your site better for search engines… it is what helps people find your site. The goal of website optimization is to drive leads to it, increase conversation rates, and ultimately increase your overall revenue!