Successful, modern businesses rely upon digital marketing tools to conduct online marketing. Marketing within today’s digital landscape is possible because of easy-to-use software that is readily available. Whether its finding leads, creating content, producing videos, managing clientele, building relationships, or running campaigns, amiable software and providers are plentiful. But the most important tools every businessperson should have are:
- Website – An Optimized Website is a major marketing tool. It is the representation of your brand. The content of a website should be optimized, accessible, imagery pleasing, trusting, competitive, readable, concise, relational, interesting, and interactive. Your website is where you control the content, the user experience and Google. A website is the businessperson’s ultimate online marketing tool.
- Video – Video Marketing is a major marketing tool to reach consumers. Video marketing is the use of animated imagery and content to inform a business’s target audience of its products and services. Video is a popular media that online shoppers consume content. Technology has made it easy for a business to record and create video content. If a business isn’t utilizing Video, they will lose out on connecting with prospective clients.