This is the principle where only 20% of the marketing budget ends up giving you most of your positive results. In other words, 80% of your customers will come from 20% of the marketing money you spend. Why is a Marketing Budget important? ROI (return on investment) and your Marketing Budget go hand in hand. A Marketing Budget will determine how much money you must put in, and how you are going to spend it. Seven primary components to include within your Online Marketing are…
• Enhanced Website
• Email Marketing
• Content Marketing
• Social Media
• PR and Media Channels
• Event Marketing
• TV/Radio
Without a good balance of these facets a Small Business will struggle or fail.