Content Marketing is an important part of Online Marketing, and today the form of Content is Digital. Content Marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it is time to buy what you sell. There are Four Content Categories, Seven Marketing Steps, and Five Golden Rules needed to build a great Content Management System. Thousands of struggling Small Businesses are beginning to understand the importance of Content Creation and are incorporating images and videos in their marketing to keep up with marketing technology.